The future of digital marketing is bright. The global retail brand’s consumer has evolved with the advent of new technology and channels, and these channels demand a new type of marketer. With more marketing metrics and tactics than ever before, modern marketers must look at the current trends to prepare their strategies for the future.
- Purchase Journeys Evolution: In the future, the retail customer’s purchase journey will likely put more stock in online reviews and social recommendations. Just take a look at the current state of a customer lifecycle to get an idea of how the purchase process is trending.
- Multi-Channel Is a Must: 10-25% of social media users turn to their social networks when making purchasing decisions.
- Expect Mobile Marketing to Grow: More smartphones mean more retail customers browsing the web and price-checking while in stores.
- Big Data Gets Even Bigger: Big data isn’t going anywhere, and that’s a good thing for retailers.
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Read the original and complete version of this article here: A Look at The Future of Global Retail Marketing