4 Reasons Manufacturers Should Consider Content Marketing

It’s been a solid five years since you could look online without seeing “content marketing this” and “content marketing that.” As of late, the term seems increasingly present in previously untouched manufacturing publications. Even the last …
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Social Media Buzz: ‘how To Train Your Dragon’ To Tame Box Office

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the …
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Paypal Chief Leaving For Facebook

PayPal chief David Marcus is jumping ship for Facebook. PayPal parent eBay (EBAY, Tech30) said Monday that Marcus, who was named president of the unit in April 2012, “has made a career decision to focus on what he loves most — leading smaller teams to …
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Untying The Knot: Divorce In America

As societies and relationships change, the subject of divorce in America remains steadfast. What could be accounting for this rise in divorce? Changing attitudes about monogamy? Marriage in general? Our below infographic seeks to highlight a few key statistics around this divisive topic.

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The Anatomy Of A Tweet

What’s in a tweet?

Quite a lot, actually, and certainly more than “just” 140 characters (or less). Each tweet that is published on Twitter – and more than one billion are now sent every 2-3 days on the popular micro-blogging platform – is made up of a number of different elements, called metadata, only some of which are visible on the surface.

This includes, but is not limited to, the name of the profile who posted the tweet, their username (which is different), hashtags and links, and also functionality that Twitter provides, which includes the ability to expand, reply, retweet and favourite a tweet. Additionally, we have timestamps, more functionality (accessible via the “more” button), and, uh, more.

Notes and references:
Read the original and complete version of this article here: The Anatomy Of A Tweet